St Helens to test digital approach to bus travel information

ByRochelle W. Stone

Dec 17, 2017


Over the past five years, the number of outlets receiving paper timetables and other information has declined and more people are accessing travel information online.

This means that during the pilot period, paper bus timetables, area map leaflets and general ticket booklets will be removed from St Helen’s Merseytravel Center and 16 other outlets, such as health centers and libraries.

If successful, the pilot could be rolled out across the Liverpool City region, contributing to savings of up to £ 140,000 per year.

From January 15, the pilot includes plans for a number of roadshows, taking place across St Helens and led by digital champions.

The aim of the roadshows will be to help customers who do not traditionally use online tools to get used to the “digital switch-over”.

The digital champions will show customers how to access ticket information, check and plan trips using an online trip planner, and compare the best ticket for them using a new ticketing tool. orientation on the Merseytravel website.

Customers who cannot use the online tools or need additional assistance planning their trips will be able to request personalized travel plans, including paper timetables, at the Merseytravel center in St Helen, which will also display information. improved travel.

Chairman of the board Liam Robinson of the Combined Authority Transport Committee, which oversees the work of Merseytravel, said: Channels are reviewed and profitable strategies are deployed.

“Removing paper flyers from major distribution points will allow Merseytravel to understand the impact in a controlled manner and assess the success of the pilot project based on customer feedback, before any decisions are rolled out to the rest of Merseyside. “

More information, including details of digital roadshows, will be available on the Merseytravel website in the new year.