The Lao Hotel and Restaurant Association (LHRA) is a national non-profit association of private and public Lao business enterprises. Conceived in 1995, established in 1999 and fully active since 2000 with the support of the Lao National Chamber of Commerce and Industry (LNCCI), LHRA is working to ensure a sustainable future for the tourism industry in Laos.
The mission of LHRA is to build a viable and prosperous future for its members, the hotels, guesthouses and restaurants in Laos. It will do this by marketing the services of members both on and offline. LHRA other key activities include projects in training, advocacy, marketing and knowledge creation which it undertakes in cooperation with Laos.